:root {
    --paper:      #F5F6F5;
    --surface:    #FFFFFF;
    --ink:        #16211F;
    --ink-soft:   #33423E;
    --muted:      #5A6663;
    --rule:       #DDE1DF;
    --rule-soft:  #EAEDEB;
    --accent:     #A05F14;
    --accent-dim: #C98A3C;

    --f-display: "Newsreader", Georgia, "Times New Roman", serif;
    --f-body:    "Public Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
    --f-mono:    "IBM Plex Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;

    --measure: 34rem;
    --rail: 10.25rem;
    --gutter: 2.5rem;
  }

  @media (prefers-color-scheme: dark) {
    :root:not([data-theme="light"]) {
      --paper:      #0E1614;
      --surface:    #141F1C;
      --ink:        #E9EDEB;
      --ink-soft:   #C4CECA;
      --muted:      #8FA09B;
      --rule:       #27332F;
      --rule-soft:  #1C2724;
      --accent:     #E0A040;
      --accent-dim: #A97A32;
    }
  }

  :root[data-theme="dark"] {
    --paper:      #0E1614;
    --surface:    #141F1C;
    --ink:        #E9EDEB;
    --ink-soft:   #C4CECA;
    --muted:      #8FA09B;
    --rule:       #27332F;
    --rule-soft:  #1C2724;
    --accent:     #E0A040;
    --accent-dim: #A97A32;
  }

  * { box-sizing: border-box; }

  body {
    margin: 0;
    background: var(--paper);
    color: var(--ink);
    font-family: var(--f-body);
    font-size: 17px;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
  }

  .wrap {
    max-width: 62rem;
    margin: 0 auto;
    padding: 0 1.75rem;
  }

  /* ---------- masthead ---------- */

  .masthead {
    border-bottom: 1px solid var(--rule);
  }

  .masthead .wrap {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 1.5rem;
    padding-top: 1.6rem;
    padding-bottom: 1.6rem;
  }

  .brand {
    display: flex;
    align-items: center;
    gap: 0.85rem;
    text-decoration: none;
    color: inherit;
  }

  .mark {
    flex: none;
    width: 22px;
    height: 26px;
  }

  .mark .bar {
    fill: var(--accent);
  }

  .mark .bar-upper {
    transform: translateX(6px);
    animation: align 1100ms cubic-bezier(.2,.7,.3,1) 250ms both;
  }

  @keyframes align {
    from { transform: translateX(6px); opacity: .35; }
    to   { transform: translateX(0);   opacity: 1; }
  }

  @media (prefers-reduced-motion: reduce) {
    .mark .bar-upper { animation: none; transform: translateX(0); }
  }

  .wordmark {
    font-family: var(--f-body);
    font-weight: 600;
    letter-spacing: 0.13em;
    text-transform: uppercase;
    font-size: 0.82rem;
    line-height: 1.25;
  }

  .wordmark .second {
    display: block;
    font-weight: 400;
    color: var(--muted);
    letter-spacing: 0.19em;
    font-size: 0.7rem;
  }

  .nav {
    display: flex;
    align-items: center;
    gap: 1.5rem;
  }

  .nav a {
    font-family: var(--f-mono);
    font-size: 0.74rem;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    color: var(--muted);
    text-decoration: none;
    padding-bottom: 2px;
    border-bottom: 1px solid transparent;
    white-space: nowrap;
  }

  .nav a:hover { color: var(--ink); }

  .nav a[aria-current="page"] {
    color: var(--ink);
    border-bottom-color: var(--accent);
  }

  .nav a.cta {
    color: var(--ink);
    border-bottom-color: var(--accent);
  }

  .nav a.cta:hover { color: var(--accent); }

  /* ---------- hero ---------- */

  .hero .wrap {
    padding-top: 5.5rem;
    padding-bottom: 4.5rem;
  }

  .hero h1 {
    font-family: var(--f-display);
    font-weight: 500;
    font-size: clamp(2.1rem, 5.2vw, 3.35rem);
    line-height: 1.13;
    letter-spacing: -0.017em;
    text-wrap: balance;
    margin: 0;
    max-width: 26ch;
  }

  .hero h1 .turn {
    display: block;
    color: var(--muted);
  }

  .hero .standfirst {
    margin: 2rem 0 0;
    max-width: var(--measure);
    font-size: 1.08rem;
    color: var(--ink-soft);
  }

  .hero .actions {
    margin-top: 2.5rem;
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 1.5rem;
  }

  .btn {
    display: inline-block;
    background: var(--ink);
    color: var(--paper);
    text-decoration: none;
    font-weight: 500;
    font-size: 0.95rem;
    padding: 0.8rem 1.4rem;
    border: 1px solid var(--ink);
  }

  .btn:hover { background: transparent; color: var(--ink); }

  .btn:focus-visible,
  a:focus-visible {
    outline: 2px solid var(--accent);
    outline-offset: 3px;
  }

  .actions .aside {
    font-size: 0.9rem;
    color: var(--muted);
  }

  /* ---------- sections on the rail ---------- */

  .band {
    border-top: 1px solid var(--rule);
  }

  .band .wrap {
    padding-top: 3.75rem;
    padding-bottom: 3.75rem;
    display: grid;
    grid-template-columns: var(--rail) minmax(0, 1fr);
    gap: var(--gutter);
    align-items: start;
  }

  .label {
    font-family: var(--f-mono);
    font-size: 0.84rem;
    font-weight: 500;
    letter-spacing: 0.075em;
    text-transform: uppercase;
    color: var(--muted);
    margin: 0;
    padding-top: 0.3rem;
  }

  .body { min-width: 0; }

  .body > *:first-child { margin-top: 0; }
  .body > *:last-child  { margin-bottom: 0; }

  .body h2 {
    font-family: var(--f-display);
    font-weight: 500;
    font-size: clamp(1.5rem, 3.1vw, 1.95rem);
    line-height: 1.22;
    letter-spacing: -0.012em;
    text-wrap: balance;
    margin: 0 0 1.1rem;
    max-width: 24ch;
  }

  .body p {
    margin: 0 0 1.1rem;
    max-width: var(--measure);
    color: var(--ink-soft);
  }

  .body p.lead {
    color: var(--ink);
    font-size: 1.09rem;
  }

  /* ---------- fit list ---------- */

  .fit {
    list-style: none;
    margin: 0;
    padding: 0;
    display: grid;
    gap: 0.9rem;
    max-width: var(--measure);
  }

  .fit li {
    position: relative;
    padding-left: 1.85rem;
    color: var(--ink-soft);
  }

  .fit li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 0.82rem;
    width: 0.6rem;
    height: 1px;
    background: var(--accent);
  }

  .fit li strong { color: var(--ink); font-weight: 600; }

  /* ---------- engagement steps ---------- */

  .steps {
    list-style: none;
    margin: 0;
    padding: 0;
    display: grid;
    gap: 0;
    counter-reset: step;
  }

  .steps li {
    counter-increment: step;
    display: grid;
    grid-template-columns: 2.6rem minmax(0, 1fr);
    gap: 1.1rem;
    padding: 1.15rem 0;
    border-top: 1px solid var(--rule-soft);
  }

  .steps li:first-child { border-top: none; padding-top: 0; }

  .steps li::before {
    content: counter(step, decimal-leading-zero);
    font-family: var(--f-mono);
    font-size: 0.78rem;
    color: var(--accent);
    padding-top: 0.28rem;
    font-variant-numeric: tabular-nums;
  }

  .steps h3 {
    margin: 0 0 0.35rem;
    font-family: var(--f-body);
    font-size: 1.06rem;
    font-weight: 600;
    color: var(--ink);
  }

  .steps p {
    grid-column: 2;
    margin: 0;
    font-size: 1rem;
    line-height: 1.58;
    color: var(--ink-soft);
    max-width: 50ch;
  }

  /* ---------- pull statement ---------- */

  .pull .wrap {
    padding-top: 3.4rem;
    padding-bottom: 3.4rem;
  }

  .pull blockquote { grid-column: 2; }

  .pull blockquote {
    margin: 0;
    font-family: var(--f-display);
    font-weight: 400;
    font-size: clamp(1.35rem, 3.4vw, 1.85rem);
    line-height: 1.32;
    letter-spacing: -0.01em;
    text-wrap: balance;
    max-width: 30ch;
    color: var(--ink);
  }

  .pull-foot {
    grid-column: 2;
    margin: 1.15rem 0 0;
    font-family: var(--f-mono);
    font-size: 0.72rem;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--muted);
  }

  .pull blockquote em {
    font-style: italic;
    color: var(--accent);
  }

  /* ---------- credentials ---------- */

  .creds {
    list-style: none;
    margin: 1.6rem 0 0;
    padding: 0;
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(8.5rem, 1fr));
    gap: 1.5rem 1.75rem;
    max-width: 46rem;
  }

  .creds .n {
    display: block;
    font-family: var(--f-display);
    font-size: 1.65rem;
    font-weight: 500;
    line-height: 1;
    color: var(--ink);
    font-variant-numeric: tabular-nums;
  }

  .creds .t {
    display: block;
    margin-top: 0.45rem;
    font-size: 0.95rem;
    color: var(--muted);
    line-height: 1.5;
  }

  /* ---------- contact ---------- */

  .contact .body p.lead { max-width: 32rem; }

  .qual {
    margin: 1.6rem 0 0;
    padding: 1.3rem 1.4rem;
    background: var(--surface);
    border: 1px solid var(--rule);
    max-width: var(--measure);
  }

  .qual .label { padding-top: 0; margin-bottom: 0.7rem; }

  .qual ol {
    margin: 0;
    padding-left: 1.15rem;
    display: grid;
    gap: 0.55rem;
    font-size: 1rem;
    line-height: 1.55;
    color: var(--ink-soft);
  }

  .contact .actions {
    margin-top: 1.9rem;
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 1.4rem;
  }

  .mail {
    font-family: var(--f-mono);
    font-size: 0.86rem;
    color: var(--ink);
    text-decoration: none;
    border-bottom: 1px solid var(--accent);
    padding-bottom: 2px;
  }

  .mail:hover { color: var(--accent); }

  /* ---------- footer ---------- */

  footer {
    border-top: 1px solid var(--rule);
  }

  footer .wrap {
    padding-top: 2rem;
    padding-bottom: 3rem;
    display: flex;
    flex-wrap: wrap;
    gap: 0.6rem 1.5rem;
    justify-content: space-between;
    font-family: var(--f-mono);
    font-size: 0.72rem;
    letter-spacing: 0.05em;
    color: var(--muted);
    text-transform: uppercase;
  }

  /* ---------- narrow ---------- */

  @media (max-width: 46rem) {
    body { font-size: 16px; }

    .band .wrap {
      grid-template-columns: minmax(0, 1fr);
      gap: 1rem;
      padding-top: 2.9rem;
      padding-bottom: 2.9rem;
    }

    .label { padding-top: 0; }

    .pull blockquote,
    .pull-foot { grid-column: auto; }

    .hero .wrap {
      padding-top: 3.5rem;
      padding-bottom: 3rem;
    }

    .nav { gap: 1rem; }
    .nav a.cta { display: none; }
  }

  /* ---------- offers (services page) ---------- */

  .offer {
    border-top: 1px solid var(--rule-soft);
    padding-top: 1.5rem;
    margin-top: 1.6rem;
  }

  .offer:first-of-type { border-top: none; padding-top: 0; margin-top: 0; }

  .offer h3 {
    font-family: var(--f-display);
    font-weight: 500;
    font-size: 1.32rem;
    line-height: 1.25;
    letter-spacing: -0.01em;
    margin: 0 0 0.2rem;
    color: var(--ink);
  }

  .offer .meta {
    font-family: var(--f-mono);
    font-size: 0.72rem;
    letter-spacing: 0.08em;
    text-transform: uppercase;
    color: var(--accent);
    margin: 0 0 0.75rem;
  }

  .offer p {
    margin: 0 0 0.9rem;
    max-width: var(--measure);
    color: var(--ink-soft);
  }

  .offer p:last-child { margin-bottom: 0; }

  /* ---------- plain list, used for the "not on offer" set ---------- */

  .plain {
    list-style: none;
    margin: 0;
    padding: 0;
    display: grid;
    gap: 0.75rem;
    max-width: var(--measure);
  }

  .plain li {
    position: relative;
    padding-left: 1.85rem;
    color: var(--ink-soft);
  }

  .plain li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 0.82rem;
    width: 0.6rem;
    height: 1px;
    background: var(--rule);
  }

  .plain li strong { color: var(--ink); font-weight: 600; }

  /* ---------- inline link ---------- */

  .body a:not(.btn):not(.mail) {
    color: var(--ink);
    text-decoration: none;
    border-bottom: 1px solid var(--accent);
    padding-bottom: 1px;
  }

  .body a:not(.btn):not(.mail):hover { color: var(--accent); }

  /* ---------- footer nav ---------- */

  footer .fnav {
    display: flex;
    flex-wrap: wrap;
    gap: 0.6rem 1.5rem;
  }

  footer .fnav a {
    color: var(--muted);
    text-decoration: none;
    border-bottom: 1px solid transparent;
  }

  footer .fnav a:hover { color: var(--ink); border-bottom-color: var(--accent); }

  /* ---------- page intro (services / about) ---------- */

  .pagehead .wrap {
    padding-top: 4.25rem;
    padding-bottom: 3.25rem;
  }

  .pagehead h1 {
    font-family: var(--f-display);
    font-weight: 500;
    font-size: clamp(1.9rem, 4.4vw, 2.7rem);
    line-height: 1.14;
    letter-spacing: -0.016em;
    text-wrap: balance;
    margin: 0;
    max-width: 22ch;
  }

  .pagehead .standfirst {
    margin: 1.5rem 0 0;
    max-width: var(--measure);
    font-size: 1.08rem;
    color: var(--ink-soft);
  }

  @media (max-width: 46rem) {
    .pagehead .wrap { padding-top: 3rem; padding-bottom: 2.4rem; }
  }